Aditya Birla Group has outlined an ambitious goal: transforming four of its lifestyle labels—Louis Philippe, Van Heusen, Allen Solly, and Peter England—into billion-dollar brands within the next ten years, The Times of India reported on June 24. The company believes changing consumer habits, rising income levels, and a strong shift towards branded fashion will fuel this growth, said the report (by Reeba Zachariah).
Currently, the combined sales of these four brands reflect growing strength, even if they haven't crossed global benchmarks yet. Louis Philippe and Van Heusen each post over Rs 2,000 crore in annual sales. Allen Solly and Peter England bring in more than Rs 1,000 crore each. By contrast, Raymond, owned by Gautam Singhania, generates revenue exceeding Rs 3,000 crore annually.
Aditya Birla entered the fashion business over two decades ago. In 1999, it acquired the four brands from European firm Coats. Since then, the business has undergone several internal shifts. Initially part of Indian Rayon and Industries, the fashion operations were later placed under Aditya Birla Fashion and Retail.
Today, they operate under the newly formed Aditya Birla Lifestyle Brands. This entity made its stock market debut on Monday. Its shares ended the day at Rs 159 on the Bombay Stock Exchange, closing nearly 5% lower.
The Group’s Chairman, Kumar Mangalam Birla, made the company’s vision plain: “Our ambition is clear: to build India’s first portfolio of billion-dollar brands in fashion and lifestyle.”
Originally focused on menswear, these four brands have since diversified. Their offerings now include womenswear, footwear, handbags, and fashion accessories, broadening their appeal and potential market.
India’s fashion and apparel market is projected to grow to $170 billion by 2030. That’s a 1.5x jump from current levels. This growth is being driven by a consumer shift from unbranded to branded goods—an evolution that could benefit companies like Aditya Birla.
The group said this shift offers an “incredible opportunity” to scale its brands. As fashion becomes more mainstream and accessible, homegrown labels may soon compete with global giants like Nike, Chanel, or Louis Vuitton.
The challenge now is turning opportunity into scale. If successful, Aditya Birla won’t just redefine its own future—it may set a precedent for Indian fashion brands eyeing the global stage.
Currently, the combined sales of these four brands reflect growing strength, even if they haven't crossed global benchmarks yet. Louis Philippe and Van Heusen each post over Rs 2,000 crore in annual sales. Allen Solly and Peter England bring in more than Rs 1,000 crore each. By contrast, Raymond, owned by Gautam Singhania, generates revenue exceeding Rs 3,000 crore annually.
Aditya Birla entered the fashion business over two decades ago. In 1999, it acquired the four brands from European firm Coats. Since then, the business has undergone several internal shifts. Initially part of Indian Rayon and Industries, the fashion operations were later placed under Aditya Birla Fashion and Retail.
Today, they operate under the newly formed Aditya Birla Lifestyle Brands. This entity made its stock market debut on Monday. Its shares ended the day at Rs 159 on the Bombay Stock Exchange, closing nearly 5% lower.
The Group’s Chairman, Kumar Mangalam Birla, made the company’s vision plain: “Our ambition is clear: to build India’s first portfolio of billion-dollar brands in fashion and lifestyle.”
Originally focused on menswear, these four brands have since diversified. Their offerings now include womenswear, footwear, handbags, and fashion accessories, broadening their appeal and potential market.
India’s fashion and apparel market is projected to grow to $170 billion by 2030. That’s a 1.5x jump from current levels. This growth is being driven by a consumer shift from unbranded to branded goods—an evolution that could benefit companies like Aditya Birla.
The group said this shift offers an “incredible opportunity” to scale its brands. As fashion becomes more mainstream and accessible, homegrown labels may soon compete with global giants like Nike, Chanel, or Louis Vuitton.
The challenge now is turning opportunity into scale. If successful, Aditya Birla won’t just redefine its own future—it may set a precedent for Indian fashion brands eyeing the global stage.
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