Apple rolls out video call support for online shoppers in India

Apple has rolled out the option to video call Apple Store retailers on its online store when purchasing a product.

India is only the second country after the US to get the feature, following the launch of the online store app earlier this year.

The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple’s trade-in program, financing options, and more from the comfort of their homes.

“India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here through Shop with a Specialist over Video,” said Karen Rasmussen, Apple's head of Retail Online.

While the Specialist will appear on video, customers will remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that best suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices.

The service is available 10AM to 7PM from Monday to Friday.

“Whether someone lives in a metro city or a smaller town, we’re committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them exceptional service as they learn what Apple products suit their needs," Rasmussen said.

The development comes even as Apple doubles down on the India market not just as an export hub, but a fast-growing market for its iPhones and Macs. Apple ranked sixth in Q2 2025 in the Indian smartphone market with the iPhone 16 family accounting for over 55% of its shipments, while the iPhone 15 and 13 continued to drive demand across price tiers, according to Canalys.