Apple is preparing for its biggest launch of the year, with the iPhone 17 series. The Cupertino-based company is expected to be unveiled globally in the first week of September 2025. Although the company has not made an official announcement, Bloomberg’s Mark Gurman suggests September 9 or 10 as possible event dates. The lineup is expected to include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and the all-new slim model – iPhone 17 Air , which will replace the iPhone 17 Plus. Apple is also expected to introduce the Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3 at the same event.
Apple iPhone 17 series expected design and display
Apple’s upcoming iPhone 17 series is expected to feature display sizes similar to the current lineup, with the iPhone 17 Pro and Pro Max retaining their 6.3-inch and 6.9-inch screens. The new iPhone 17 Air is likely to sit between these two in size. The standard iPhone 17 could also grow to 6.3 inches, matching the Pro model.
Early reports hinted that the slimmer iPhone 17 Air might be a premium device priced higher than the Pro Max. However, sources now indicate it will be a mid-range model, cheaper than both the Pro and Pro Max but more expensive than the standard iPhone 17. This positions it as a direct replacement for the “Plus” model, offering a middle ground in size and price.
All four iPhone 17 models are expected to get ProMotion display technology with a 120Hz refresh rate for smoother scrolling and video playback, a feature that was earlier exclusive to Pro models. This upgrade will be made possible by LTPO OLED panels. While LTPO displays also allow for an always-on screen, it is not yet confirmed if this feature will come to all models or remain Pro-only.
For the Pro versions, Apple may replace titanium with aluminum for part of the frame, while keeping glass for MagSafe charging. This could result in a half-glass, half-aluminum build that improves durability. A new horizontal pill-shaped camera bump may replace the current square design, with the iPhone 17 Air also tipped to adopt this layout.
Apple iPhone 17 series expected processor
Powering the iPhone 17 lineup is expected to be Apple’s new A19 Pro chip, built using TSMC’s latest 3nm process for improved speed and power efficiency. For the first time, iPhones could come with 12GB of RAM, allowing smoother multitasking and enabling advanced Apple Intelligence AI features.
Apple iPhone 17 series expected camera
All iPhone models set to launch in 2025 are rumored to get a major front camera upgrade, moving from the 12-megapixel lens in the iPhone 16 series to a new 24-megapixel sensor. This improvement is expected to deliver sharper photos and allow users to crop images without losing detail.
The iPhone 17 Pro Max is tipped to be the first iPhone with three 48-megapixel rear cameras — a Wide, an Ultra Wide, and a Tetraprism Telephoto lens — and may also support 8K video recording for the first time. The iPhone 17 Air is expected to come with a single 48-megapixel rear camera, while the standard iPhone 17 will likely feature a dual-lens setup with Wide and Ultra Wide cameras.
The Pro models could introduce a mechanical aperture, allowing users to adjust how much light enters the camera for better control over depth-of-field — a first for iPhones, which currently use fixed apertures. They might also add dual video recording, letting users film with both the front and rear cameras at the same time, a feature popular with content creators but currently limited to some third-party apps.
The iPhone 17 Pro and Pro Max will continue to offer a 5x Telephoto optical zoom, which will remain exclusive to the Pro lineup. The standard iPhone 17 and iPhone 17 Air will not include Telephoto lenses or 5x zoom capabilities.
Apple iPhone 17 series expected price
In India, the iPhone 17 Pro is expected to be priced at around Rs 1,45,990, while the iPhone 17 Pro Max could cost approximately Rs 1,64,990.
Apple iPhone 17 series expected design and display
Apple’s upcoming iPhone 17 series is expected to feature display sizes similar to the current lineup, with the iPhone 17 Pro and Pro Max retaining their 6.3-inch and 6.9-inch screens. The new iPhone 17 Air is likely to sit between these two in size. The standard iPhone 17 could also grow to 6.3 inches, matching the Pro model.
Early reports hinted that the slimmer iPhone 17 Air might be a premium device priced higher than the Pro Max. However, sources now indicate it will be a mid-range model, cheaper than both the Pro and Pro Max but more expensive than the standard iPhone 17. This positions it as a direct replacement for the “Plus” model, offering a middle ground in size and price.
All four iPhone 17 models are expected to get ProMotion display technology with a 120Hz refresh rate for smoother scrolling and video playback, a feature that was earlier exclusive to Pro models. This upgrade will be made possible by LTPO OLED panels. While LTPO displays also allow for an always-on screen, it is not yet confirmed if this feature will come to all models or remain Pro-only.
For the Pro versions, Apple may replace titanium with aluminum for part of the frame, while keeping glass for MagSafe charging. This could result in a half-glass, half-aluminum build that improves durability. A new horizontal pill-shaped camera bump may replace the current square design, with the iPhone 17 Air also tipped to adopt this layout.
Apple iPhone 17 series expected processor
Powering the iPhone 17 lineup is expected to be Apple’s new A19 Pro chip, built using TSMC’s latest 3nm process for improved speed and power efficiency. For the first time, iPhones could come with 12GB of RAM, allowing smoother multitasking and enabling advanced Apple Intelligence AI features.
Apple iPhone 17 series expected camera
All iPhone models set to launch in 2025 are rumored to get a major front camera upgrade, moving from the 12-megapixel lens in the iPhone 16 series to a new 24-megapixel sensor. This improvement is expected to deliver sharper photos and allow users to crop images without losing detail.
The iPhone 17 Pro Max is tipped to be the first iPhone with three 48-megapixel rear cameras — a Wide, an Ultra Wide, and a Tetraprism Telephoto lens — and may also support 8K video recording for the first time. The iPhone 17 Air is expected to come with a single 48-megapixel rear camera, while the standard iPhone 17 will likely feature a dual-lens setup with Wide and Ultra Wide cameras.
The Pro models could introduce a mechanical aperture, allowing users to adjust how much light enters the camera for better control over depth-of-field — a first for iPhones, which currently use fixed apertures. They might also add dual video recording, letting users film with both the front and rear cameras at the same time, a feature popular with content creators but currently limited to some third-party apps.
The iPhone 17 Pro and Pro Max will continue to offer a 5x Telephoto optical zoom, which will remain exclusive to the Pro lineup. The standard iPhone 17 and iPhone 17 Air will not include Telephoto lenses or 5x zoom capabilities.
Apple iPhone 17 series expected price
In India, the iPhone 17 Pro is expected to be priced at around Rs 1,45,990, while the iPhone 17 Pro Max could cost approximately Rs 1,64,990.
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